Zephyr Real Estate Adopts Innovative Transaction Organization Tool

San Francisco, CA, April 28, 2016 – Zephyr Real Estate, well known for its foresight in technology services and advancement, is once again the frontrunner with Folio, a creation from Amitree.

Folio is a Chrome extension that helps busy real estate agents organize and manage their transactions right from their email inbox. When you connect Folio to your Gmail, it automatically categorizes the emails, files, and contacts related to each transaction … like magic, according to Johathan Aizen, Amitree’s Founder and CEO.

Aizen further explains that with a little machine learning and magic, Folio analyzes your inbox for keywords and phrases that identify that an email thread is about a transaction. Folio then asks you if you would like to create a Smart Folder, which works a lot like Labels do in Gmail, but smarter.

Smart Folders automatically know which emails, files, and contacts belong to each transaction and organizes them for you. You can add or remove emails from Smart Folders and you can archive them if you don’t want to see them anymore.

“We’re thrilled to have Zephyr be the first brokerage to adopt Amitree’s newest product, Folio,” commented Aizen. “Zephyr has consistently been at the forefront of adopting tools that help their agents deliver a stellar experience for their clients.”

Amitree was originally created to help agents manage the home buying journey for each of their clients, through every step in the process, based on the home-buying experiences of the creators and what they would have appreciated during that process. Amitree’s mission statement clearly focuses on processes that will deliver a better experience to the clients of realtors.

“Working with Amitree is always valuable and rewarding,” commented Hud Bixler, Zephyr’s Vice President of Technology. “We are committed to our clients, our agents and our staff to provide the best and finest tools.”

About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco’s largest independent real estate firm with nearly $2.3 billion in gross sales and a current roster of more than 300 full-time agents. Zephyr’s highly-visited website has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who’s Who in Luxury Real Estate; global luxury affiliate, Mayfair International; and local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six offices in San Francisco, a brand new office in Greenbrae, and two brokerage affiliates in Sonoma County, all strategically positioned to serve a large customer base throughout the San Francisco Bay Area. For more information, visit www.ZephyrRE.com.

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