Alain Pinel Realtors Unveils Dynamic, “Best of Breed” Technology Strategy

Multiple partnerships with software innovators creates powerful, flexible solution for agents and great experiences for homebuyers and sellers.

SARATOGA, Calif., (Sept. 7, 2018) — Alain Pinel Realtors (APR) has announced a new technology strategy that will empower its 1,400 agents to work more efficiently, leverage the power of data and better serve Northern California home buyers and sellers. Partnerships with real estate software companies known as leaders in their respective categories, developing cutting-edge tools are the cornerstone of the strategy.

This dynamic strategy was informed by over a year of research with APR agents and is rooted in the belief that an integrated bundling of the very best applications better serves agents than a single technology suite built by a vendor or in-house by a brokerage.

“As sole proprietors of their own business, agents deserve the confidence of knowing that their data and tools belong to them exclusively. We have chosen a model that gives agents flexibility and options without extra cost on their part,” said Zane Burnett, Vice President of Technology at Alain Pinel.

APR has inked partnerships with the following companies:

ActivePipe: Automated email marketing with exclusive property feed integration

Adwerx: Automated, geo-targeted social and display advertising of property listings

Cloud CMA: Deep property, comparable sale and buyer reports presented in a branded format

RealScout: Collaborative home search between agents and buyers and email alerts powered by “computer vision”

Contactually: An intelligent CRM that automates common tasks required of agents

Several of these applications are integrated; all will be available to APR agents through a single sign-on (SSO) dashboard within the company intranet.

“Building a strategy around the idea that a single company, with one software suite, can keep up with the pace of change simply doesn’t make sense anymore,” said Zane Barnett, APR’s Vice President of Technology. “The technology world is moving faster than ever before, and we were determined to pursue a course that enabled us, and our agents, to respond to change, and pursue innovative solutions, with more agility than our competitors.”

APR, founded in 1990, was among the first real estate companies in the nation to deploy desktop computers company-wide, created a groundbreaking partnership with Steve Jobs’ NEXT Software and launched the country’s first real estate website.

“Taking the lead on technology is part of our DNA, but we also embrace a humility born from the recognition that any one real estate company, no matter how technologically adept, can satisfy the demands of a changing marketplace on its own,” said Mike Hulme, APR’s President. “With this strategy, and with these partners, Alain Pinel Realtors is positioned to extend its leadership into a future that will require adaptability, speed and a ceaseless effort to innovate.”

“Ultimately, for us, technology is a means to deliver outstanding experiences for our agents and home buyers and sellers,” said APR Executive Vice President and Chief Operating Officer Rainy Hake Austin. “That is our core difference at Alain Pinel Realtors and this strategy serves that end.”

About Alain Pinel Realtors®
Alain Pinel Realtors (APR) is the largest privately owned residential real estate company in Northern California and is consistently ranked among the top 10 largest residential real estate firms in the United States based on closed-sales volume. The firm has 1,400 agents in more than 30 offices throughout Northern California. APR was founded in 1990 by Chairman and CEO Paul L. Hulme, and is based in Saratoga, Calif. Visit us at,,, and @AlainPinel.

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