Deal Provides Combined Agency with Complete California Footprint
SAN RAMON, Calif., Nov. 27, 2017 — AMF Media Group (AMF), an award-winning full-service marketing agency, today announced that it will acquire Barnett Cox & Associates (BCA) effective Jan. 1, 2018. BCA has been an innovator in public relations, marketing and community engagement in San Luis Obispo, California, for nearly 30 years.
The deal introduces AMF to California’s Central Coast, with BCA’s San Luis Obispo office joining AMF’s existing offices in the San Francisco Bay Area and Greater Los Angeles Region for a complete California footprint. Businesses and not-for-profit organizations across the Central Coast will now have access to the combined firm’s fully integrated marketing and PR services, plus access to an in-house creative services team with extensive video and commercial production capabilities.
“We are excited about what this means for our clients and for our staff,” said BCA President and CEO Maggie Cox, who along with her husband Dave Cox founded BCA 28 years ago. “AMF is a perfect strategic fit as it increases our resources, expands our service capabilities and strengthens our expertise,” Cox added. “AMF gives us a full suite of creative services that we can directly tap into, allowing us one shared strategic vision for clients.”
The combined agency will provide branding and marketing, public relations, internal communications, web and app development, video production, events and crisis communications services. While new services come to BCA’s Central Coast clientele, the agency brings to AMF its deep expertise in a range of industries including land-use and development, tourism, health care and education.
“In addition to a great group of talented professionals, BCA will bring with it a sterling reputation in key industries that AMF sees as major growth targets,” said Vintage Foster, CEO of AMF Media Group. “By pooling our talents, AMF will be able to create impactful campaigns for just about any kind of business or organization in California, and across the country.”
Maggie Cox will become president of AMF Media Group, Central California; Dave Cox will become AMF vice president of operations.
Both agencies are well regarded and have been honored with several accolades including ADDY, Davey, Summit, Telly, AVA Digital, Poppy, PRSA and Ragan’s PR Daily awards.
This transaction with Barnett Cox & Associates is scheduled to close on January 1, 2018, subject to customary closing conditions.
About Barnett Cox & Associates
BCA has been an innovator in public relations, marketing, crisis communications, and community engagement for nearly 30 years. Clients include: Sierra Vista Regional Medical Center, Twin Cities Community Hospital, California Polytechnic State University, and the California Mid-State Fair.
About AMF Media Group
AMF Media Group is a full-service agency that delivers a comprehensive and clear approach on brand strategy and marketing, public relations, crisis communications, internal communications, multimedia production, web design and development, event planning and management. Clients include: Armanino, Blue Shield of California, the city of Concord, California, Satellite Healthcare and Kaiser Permanente.