Asian Box Opens in San Francisco

San Francisco, CA – Asian Box, the revolutionary lifestyle brand from Executive Chef Grace Nguyen, Culinary Director Chad Newton, and fast-casual innovator and CEO, Frank Klein, opened this week in San Francisco.  Located at 170 O’Farrell St. within Macy’s Marketplace at Union Square, Asian Box offers an authentic, customizable, and health-conscious menu. This is the third location for the rapidly expanding lifestyle brand which originally debuted in Palo Alto, CA in 2012 and later that same year in Mountain View, CA. The team will open additional locations in Los Angeles by the end of the year.

“We have a well received product and a great team with which to grow,” says Frank Klein, CEO.  “We are excited about the opportunities on the horizon.”

Asian Box has been hailed as a “Breakout Brand” by Nation’s Restaurant News, highlighting their focus on authentic, ethnic cuisine, healthful cooking approach, and use of sustainable and local products. As a lifestyle brand that bridges the gap between a fast-casual and neighborhood restaurant, Asian Box has set the bar in becoming the first Asian gluten-free dining destination of its kind. Offering an authentic, chef-driven, cooked-to-order menu with all housemade sauces and marinades, Asian Box aims to be completely transparent and is committed to using only high-quality, all-natural ingredients and compostable packaging.

“Asian Box provides the perfect dining option for our local San Francisco shopper, with fresh, local, and natural ingredients,” said Warren Wolfe, Group Vice President, Food Services. “Whether customers are looking for a quick bite to go, or a relaxing break during their shopping experience, Asian Box is a convenient and delicious option within Macy’s Union Square.”

Executive Chef Grace Nguyen, formerly of Charles Phan’s acclaimed Slanted Door and Out The Door, and Asian Box Culinary Director Chad Newton, collaborate on the menu, blending the colorful and aromatic foods found in Southeast Asia with a Northern California approach to cuisine. Nguyen’s Vietnamese heritage and classic training, mixed with Newton’s extensive experience in California restaurants, creates a menu that is not only authentic, but full of local and fresh ingredients. With menu items starting at $7.25, guests are invited to experience a different combination with each visit. The full menu can be viewed here.

For more information, please visit www.asianbox.com, www.facebook.com/AsianBoxEats, www.youtube.com/AsianBoxPaloAlto, or follow @AsianBox on Twitter.

About ASIAN BOX
Asian Box offers made-to-order Asian street food inspired boxes made with high-quality, all-natural ingredients in earth-friendly packaging. Asian Box is currently open in Palo Alto, Mountain View, and San Francisco, CA. Corporate and private event catering is available. For more information, please visit www.asianbox.com or call 650.800.7043.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

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