Barry’s Bootcamp to Open Studio on Santana Row in September 2019

SAN FRANCISCO (August 15, 2019) – Barry’s Bootcamp, deemed “the best workout in the world” and renowned for its high-energy, calorie-scorching cardio and strength training interval workout, is excited to announce its 62nd studio worldwide, opening in San Jose in September 2019. Located at 700 Santana Row at the base of the premier destination for shopping, dining, and living in Silicon Valley, Barry’s Santana Row presents 4,500-square-feet of dedicated space, including an outdoor patio for fitness enthusiasts to sweat and socialize with Barry’s loyalists and community members alike. Barry’s Santana Row is the 7th Northern California studio, and follows successful openings of Barry’s Palo Alto, Barry’s Burlingame and Barry’s Castro earlier this year.

The fitness studio at Barry’s Santana Row, will feature 21 treadmills, approximately 25 floor spaces with four double floor spots, room for around 46 participants, and a state-of-the-art sound system. Barry’s seasoned instructors whose curated playlists and uplifting energy will motivate clients to start their days off right, get pumped up mid-day, or end their day on a high note. Classes at Barry’s Santana Row, will be available during the early morning, mid-day and evening, combining 25 minutes of interval-based cardiovascular conditioning on state-of-the-art Woodway treadmills with 25 minutes of specialized strength training floor workouts using free weights, resistance bands, and more.

“We’re thrilled to announce Barry’s Santana Row and look forward to meeting demand and expanding our FitFam deeper into Silicon Valley,” said managing partner, Adam Shane. “Santana Row is a destination in its own right – with a world-class combination of retailers, restaurants, entertainment and real estate, and a vibrant community that we’re proud to be joining.”

The modern studio offers luxurious amenities including full-service men’s and women’s locker rooms with private showers, individual lockers, complimentary towel service, high-tech personal care appliances and hot hair tools, as well as trademark Oribe bath, body and hair care products. The latest Barry’s gear will be available for purchase in the studio’s lobby, featuring bespoke tanks, hats, shorts, leggings, tights and exclusives from notable fitness brands such as Nike and Lululemon. Barry’s Fuel Bar will offer delicious and healthful grab and go snacks, smoothies, and post-workout protein shakes to restore the body. 

Barry’s newest location will be located on the ground floor of Santana Row’s newest expansion at the base of the South Bay headquarters of San Francisco-based tech company Splunk and neighboring the popular eateries such as Meso Modern Mediterranean, Blue Bottle Coffee, and Mendocino Farms.  Barry’s extends Santana Row, bringing new life to the south end of the project. Santana Row, owned and operated by Federal Realty Investment Trust, is home to the most luxurious shops and dining establishments in the San Jose area, with 1.7 million square feet of retail, office, hotel and residential space – including over 50 luxury shops such as Ted Baker, Gucci and Lululemon, over 30 different eateries and restaurants, a boutique hotel and a movie theatre.

Since arriving in San Francisco in 2014, Barry’s has become the premier fitness destination and has cultivated a community centered on fun, energetic workouts led by inspirational, world-class instructors. Globally, Barry’s has taken the fitness scene by storm and established a loyal following of dedicated clients, including A-list celebrities. With a unique concept where clients can expect to burn up to 1,000 calories per class, the endless variety of exercises and instructor styles ensures that no two classes are the same, and that every class feels new and exciting.  The studio is filled with fun, upbeat music and inspirational instructors – a far cry from the preconceived notion of a typical boot camp experience.  The efficient full-body workout is delivered in an upscale environment that’s as supportive and motivating as it is sexy and fun.

Barry’s Santana Row will open at 700 Santana Row in September 2019. Follow along @BarrysBootcamp and #BarrysBayArea.

The Barry’s Bootcamp Experience: Barry’s is the original cardio & strength interval workout. Immersive & high energy, it’s the fastest & most fun way to transform your body and mind! Twenty years ago, the brand innovated group fitness by creating an efficient, and immersive workout experience. Since then, over 60,000 members of the Barry’s community visit the studio each week and use the brand’s signature method to burn fat, tone muscle and push themselves to reach their physical and mental potential. Today Barry’s is credited as the “best workout in the world!”

Founded in Los Angeles in 1998, Barry’s was conceived to make getting into the best shape of your life possible and fun! Barry’s signature method utilizes the most effective combination of High Intensity Interval Training (HIIT) by incorporating 25-30 minutes of interval-based cardiovascular routines on treadmills with 25-30 minutes of strength training using free weights, resistance bands, and more. The workout is results driven—pushing participants to their physical and mental limits—and efficient. A one-hour class incinerates fat, burns up to 1,000 calories, and releases stress.

Barry’s is a one-stop signature class to a leaner and stronger body and ends the frustration of trying to pack multiple cardio and strength training workouts into an overscheduled week. Additionally, the studio calendar is uniquely customized to focus on a different body part each day of the week, offering participants a complete, full body fitness regime. Barry’s promises that no class is ever the same so participants never plateau.

Barry’s classes are held in dim lit, red studios to motivating playlists. The room adds an element of excitement to the workout while enabling participants to dig deeper and lose themselves in the physical moment. Barry’s instructors coach and motivate the group to run and work harder than they ever thought possible. Working side by side as a community creates strong bonds between participants who inspire, support, and hold each other accountable inside and outside of the studio.

With over sixty-nine locations either open or planned worldwide, including studios across the USA in Los Angeles; New York City; Chicago; San Francisco and globally in London, England; Milan, Italy; Stockholm, Sweden: and Dubai, UAE. Barry’s Bootcamp has established a cult-like following across the globe.  Professional athletes, editors, captains of Industry, and A-list celebrities are all familiar faces amongst the Barry’s community.

Barry’s is also a popular lifestyle brand with its own performance and athleisure clothing line and Fuel Bar, serving signature smoothies and healthy snacks. Additional studio amenities include full men’s and women’s locker rooms stocked with premium products. The Barry’s workout has innovated the fitness landscape by offering an efficient, effective, and transformative group fitness experience unlike any other.

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