Berkeley’s All-New Modern Luxury Loft Residence Opens Downtown

Berkeley Central Welcomes Residents Beginning December 2012 and Launches BCA: Berkeley Central Access for all Residents.

Urban Modern Lofts Now Just Steps From Berkeley’s Best Restaurants, Farmers Market, Theaters, Galleries, Sporting Events and Cultural Happenings.

BERKELEY, CA (Nov. 2012) –Berkeley has always been known for its diversity in thought, the arts, people, businesses and lifestyle – a place welcoming of new ideas, innovative concepts and distinctive design. A city where home-grown businesses are preferred to the chain stores, where creating a unique identity is expected, where supporting the local restaurants and galleries is embedded in the fabric of the culture. Now, there is a new place to call home in the center of Downtown Berkeley—Berkeley Central; a modern, new for rent residential property featuring 143 limited-edition loft-style residences created to provide the exceptional Berkeley experience just steps from everything!

Originally launched as Arpeggio, Berkeley Central provides Downtown Berkeley with a distinctively modern residence in the center of the city’s hub. Berkeley Central offers a new for rent option for those who want to enjoy the urban surroundings and bustling atmosphere of downtown, but want to live in a modern, newly constructed rental community. Remaining true to its commitment to invest in the Bay Area, CityView is excited to offer a unique living experience for those seeking the flexibility of leasing versus purchasing. “Berkeley Central is extremely unique in the marketplace,” explains Tony Cordoza, Managing Director for CityView. “It was originally built as a condominium project; therefore, the property offers distinctive differences from anything else in the area including ultra luxury finishes, oversized balconies with views and one-of-a-kind penthouses. The nine two-story penthouses are unmatched anywhere in the East Bay—featuring unprecedented views of the bay, the Golden Gate Bridge, the Berkeley hills and beyond. We are extremely proud to be opening a property of this stature in the heart of Berkeley.”

Besides the unique architectural flair which seamlessly joins the new with the surrounding architecture of the neighborhood, the function and form of the interiors melds classically with the space and finishes. The lofts at Berkeley Central feature wall to wall windows offering fantastic views and natural light, oversized balconies, and are wired for high-speed internet and cable. Additionally, the gourmet kitchens include custom-designed cabinets by Sozo Studio, quartz countertops, gas cooking, and Bosch and Miele stainless steel appliances.

Innovation is a key element to the Berkeley Central story, so these lofts feature one-of-a-kind Berkeley Central P.O.D. (BC POD). The Berkeley Central P.O.D. (Point of Departure) is a distinctive design concept created for the modern urban pioneer. While all apartment homes have closets, only Berkeley Central has an blank canvas of an area where each resident can customize this area into  extra closet space, display area, work space and bike rack all in one – providing today’s urban dweller with an all-in-one living tool and helping them to be simpler and more organized. Additionally, Berkeley Central offers gated subterranean parking and controlled access.

Dedicated to providing a sense of both urban tranquility and excitement, Berkeley Central will offer its residents a unique program called Berkeley Central Access (BCA). The concept is designed to provide the residents at Berkeley Central access to the best cultural, culinary and creative establishments located in Berkeley, most just steps away.  This will include special discounts, offers and exclusive invitations to nearby merchants, restaurants and more. “With Berkeley Central we have created not only the finest living option in the East Bay, but we are also making it an extra special place to live,” adds Cordova. “Berkeley is like no other city in the bay area and we are going to support local businesses by introducing our residents to their goods and services; each only steps from their home.”

Berkeley Central will be welcoming new residents in December 2012. Berkeley Central is located at: 2055 Center Street, Berkeley, CA 94794. Pre-leasing and tours are now available. For the leasing office, call 510-647-3761 or visit: www.berkeleycentral.com

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