SAN FRANCISCO – Jasper, a Crescent Heights® Inspired Community, is redefining the standards of world-class design by blending old and new elements into its newest, full-service, tech-savvy luxury residential rental community. Currently under construction atop Rincon Hill, Jasper is set to open in October 2015. Combining high-tech wizardry and luxury amenities with intriguing “film noir” inspired elements, Jasper is designed by local architect Stanley Saitowitz in collaboration with HKS Architects. Film noir is a popular genre of midcentury American crime films, recognized for beguiling characters, ambiguity, and artful use of black and white visuals. Jasper’s dramatic aesthetic will pay homage to the surrounding Rincon Hill neighborhood, which has played a key role in San Francisco history in both boom times and busts.
Throughout the 320-unit building, Saitowitz seamlessly blends style and functionality, drawing upon expressive lighting and shadows, stark “camera angles,” and high-contrast elements to create a sense of suspense, surprise and irony. The lobby showcases sleek, dark wood finishes, angular light fixtures, and dramatic cutaway fireplaces. Similarly, the lounge features dark wood flooring and paneling, accented by playful light fixtures. Interior furnishings in black and white color scheme reinforce the film noir motif.
Jasper’s film noir theme finds expression in every aspect of the project, including its logo. Using negative space to create an interplay between shadow and light, Jasper’s logo hints at the motifs of shadow and uncertainty. The incomplete lettering also suggests that there is room for interpretation — just as each resident is invited to interpret the building’s living space as he or she sees fit.
Located at the intersection of First and Harrison streets atop Rincon Hill, Jasper rises 40 stories and offers sweeping, never-before-seen views of the Bay, SoMa and Downtown San Francisco. The neighborhood boasts a solid pedigree as a desirable, affluent area, the one-time home of nineteenth century mansions and now twenty-first century luxury high rises, though it has undergone turbulent times as well. Rincon Hill was hit hard by the devastating earthquake and fire of 1906 and was rebuilt as an industrial district, populated by the small factories and warehouses that fueled the city’s recovery. Today it is one of San Francisco’s fastest growing neighborhoods with new restaurants, markets and cafes popping up to serve the burgeoning residential population. With its storied past and renewed vibrancy, Rincon Hill is a fitting place to pay homage to film noir.
“There are many luxury residences in San Francisco, but few actually reflect the place in which they stand,” said Saitowitz. “Jasper is setting a new benchmark in luxury real estate by embracing and celebrating the neighborhood’s storied history – providing a way for residents to appreciate Rincon Hill – both its times of affluence and times of peril. The distinct film noir design touches woven into the building’s design aesthetic reflect the city’s style, culture and elegance – with a hint of mystery.”
Jasper is a creation of Crescent Heights®, a leading real estate brand that is at the forefront of today’s resident-centric revolution in apartment living. Jasper includes a mix of floorplans to rent – ranging from studios to spacious three-bedrooms. Most residences offer the extra perk of customizable bonus spaces dubbed “Room of All Trades.” In addition, Jasper showcases an entire amenities floor with a state-of-the-art fitness center; an indoor/outdoor heated saline pool with adjacent hot tub and sauna rooms; a full-service business center; The Lounge with indoor cabanas; and The Dark Room – a sleek onsite theater with a large projector screen and pod-style seating.
Crescent Heights® most recently created San Francisco’s NEMA, which reached 100 percent occupancyof its 754 units in a record-setting seven-month period. NEMA’s accolades include a 2014 Digie Award for Most Intelligent Building, as well as Development of the Year from the San Francisco Business Timesand the San Francisco Apartment Association. Benefiting from NEMA’s key learnings, Jasper is poised for comparable success in a more intimate, exclusive environment.
Jasper is located at 45 Lansing Street in San Francisco. Move-ins are slated for October 2015. Potential renters who wish to schedule an appointment can e-mail email@example.com or call 415-227-4000. To learn more about the building or pricing, visit www.rentjasper.com. Fans can also follow along on Jasper’s social media channels: Facebook, Twitter, Instagram, YouTube, and Google+.
A Crescent Heights® Inspired Community, Jasper is a full-service luxury residential rental community located at 45 Lansing Street in San Francisco’s Rincon Hill district. Jasper offers sweeping views of Downtown, the Bay Bridge and San Francisco Bay. Set in a thriving neighborhood, the community provides residents with convenient access to the city’s major transportation hubs, entertainment, culture, nightlife, dining and shopping. Service is the cornerstone of the Jasper experience, complemented by an extraordinary collection of amenities, design touchpoints, cutting-edge technology features, art and culture, and social programming.