Lovely Establishes First Rental Marketplace with Launch of New Application System

Apply with Lovely Delivers One-Tap Apply for Renters & an Experian® Credit Report with Every Application

SAN FRANCISCO, CA – November 4, 2013 –Lovely, the easiest way for renters to land their new homes, in partnership with Experian today announced a new rental application system, Apply with Lovely, making the company the first fully integrated rental marketplace where renters can find, apply for and secure their desired homes all within a single, comprehensive platform. Apply with Lovely streamlines the application process and helps renters get a competitive edge by allowing them to submit an application with a single click seconds after viewing a home in person, delivering a Lovely Rental Application complete with a credit report provided by Experian directly to property owners and managers.

“Apply with Lovely marks a major step forward for renters nationwide by providing them with tools to not only search for the home of their dreams, but to also secure that home quickly and easily. We understand the process of applying for an apartment can be just as painful as searching for one and it is our goal to extend the Lovely offering to eliminate that pain for renters,” said Blake Pierson, CEO of Lovely. “Our goal from the beginning has always been to be not just a complete search solution for home rentals but a fully integrated platform and marketplace – combining search, transparency, transaction management and more into a holistic marketplace – to disrupt the status quo that has persisted historically in the rental industry.”

Unlike the traditionally time-consuming and costly application process, Apply with Lovely lets renters submit an application seamlessly as they search for a new home online and soon on the go via Lovely’s top-rated mobile app. Once renters verify their identity, they can share their Experian credit report and Lovely Rental Application with verified property owners and managers with a single click for a flat fee of $20, enabling renters to act fast on listings they care most about, a critical factor in competitive rental markets.

Upon submitting, a Lovely Rental Application is delivered directly to property owners and managers consisting of the most important renter-provided credentials, including move in date, co tenants, annual income and more, displayed alongside complete credit history information provided by Experian in a consolidated, easy-to-read format. Renters can accept offers directly through Lovely, completing the process of finding and securing a new home within a single marketplace.

“Apply with Lovely demonstrates the potential for creating innovative, powerful products and services by leveraging Experian Connect,” said Russell Bartlett, vice president of marketing, Experian. “Experian Connect allows property owners and managers to seamlessly view the credit report and credit score of potential renters to mitigate financial risk and make smart decisions faster at no added cost. We’re encouraged by what the team has been able to accomplish and hope Lovely’s pioneering example makes clear to others the opportunity to use our platform in meaningful ways.”

In addition to Apply with Lovely, Lovely today unveiled a new HTML5 web experience, built from the ground up and optimized for both web and tablet devices. This refreshed experience includes major improvements to core functionalities such as Lovely’s alerts tool and advanced search interface, and introduces Lovely Inbox in a new dashboard for renters with tools to facilitate each step of the rental process as they find and secure a new home. Renters can now easily navigate between advanced search filters, alerts and Lovely Inbox where they can communicate directly with property owners and managers, track ongoing correspondence and view the status of all submitted applications.

“Ultimately, we want renters to find a great home and property owners and managers to find great tenants,” added Serena Keith, Product Lead at Lovely. “For the first time, both sides of the rental market have access to an end-to-end solution that makes renting an apartment fast, simple and stress-free.”

Apply with Lovely is available for renters and property owners and managers starting today in select cities and will roll out nationwide in the coming weeks. Property owners and managers can access Apply with Lovely through Lovely Pro, Lovely’s free and complete professional suite of tools. For more information about the tools available through Lovely Pro, including Apply with Lovely, and to sign up for a free account visit To view Lovely’s refreshed web experience and to begin the search for a new home, visit

West Coast Commercial Real Estate News