The Mark Company Named to Oversee Residential Branding and Design of the San Francisco Shipyard and Candlestick Point

Appointed Exclusive Marketing and Sales Firm for First Release of Urban Homes in San Francisco’s Newest Community

San Francisco – January 21, 2014 – The Mark Company, a leading urban residential marketing and sales firm, today announced it has been appointed by developer Lennar Urban to oversee the residential branding and design of The San Francisco Shipyard and Candlestick Point, a multibillion-dollar, 775-acre development located along nine miles of the San Francisco waterfront.

In addition, The Mark Company has been named the exclusive marketing and sales firm for the first release of urban homes at The San Francisco Shipyard. Construction is underway on the project, with initial occupancy slated for summer 2014.

The largest redevelopment effort in San Francisco since the 1906 earthquake, the entire project includes entitlements for 12,000 homes, along with 3.15 million square feet of office and research & development space, 885,000 square feet of retail, 100,000 square feet of community facilities, a 2,000- to 3,000-seat performance venue, over 325 acres of parks and open space, and easy access to downtown via new public transportation options.

“We are excited to provide our expertise to the residential branding and design of The San Francisco Shipyard and Candlestick Point, which will transform the entire southeast corner of San Francisco and provide much needed housing to the region,” stated Alan P. Mark, founder and president of The Mark Company.

San Francisco Mayor Edwin M. Lee has called The San Francisco Shipyard and Candlestick Point, which encompasses the largest remaining tract of developable land in San Francisco, “one of the most important development projects in our city’s history.”

The San Francisco Shipyard and Candlestick Point will be on the forefront of sustainable “green” development practices. The community is pre-certified LEED-ND Gold from the U.S. Green Building Council.

About The Mark Company
The Mark Company is one of the nation’s premier urban residential marketing and sales firms. Founded by Alan Mark, The Mark Company provides a full range of core consulting services including analytics, design, marketing and sales for urban high-rises and suburban attached properties throughout the Western United States. The firm is a trusted partner to leading residential developers and financial institutions such as Tishman Speyer, iStar Financial and Bosa Development. Since 1997, The Mark Company has closed more than 10,000 residences and generated over $5 billion in sales for some of the nation’s most notable and successful developments including 300 Ivy in San Francisco, Spire in Denver, Evo South in Los Angeles, and The Martin in Las Vegas. For more information, visit www.TheMarkCompany.com.

About Lennar
Lennar Corporation, founded in 1954, is one of the nation’s largest builders of quality homes for all generations. The Company builds affordable, move-up and retirement homes primarily under the Lennar brand name. Lennar’s Financial Services segment provides mortgage financing, title insurance and closing services for both buyers of the Company’s homes and others. Lennar’s Rialto Investments segment is a leading investment and asset management company focused on creating value by investing in and managing real estate properties, loans and securities. Previous press releases and further information about the Company may be obtained at the “Investor Relations” section of the Company’s website, www.lennar.com.

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