Now Open: Everdene The Rooftop at New Virgin Hotels San Francisco

San Francisco, CA (April 4, 2019) — Everdene, the highly anticipated 12th story rooftop bar and lounge, is now open at the new Virgin Hotels San Francisco located at 250 4th Street in San Francisco’s SoMa neighborhood. Named after Bathsheba Everdene, the heroine of British author Thomas Hardy’s 1874 novel, Far From The Madding Crowd, Everdene is an archetype of the strong, independent woman this bar pays homage to in a city that celebrates strong women and those who love them.  

Everdene features a creative selection of cocktails, as well as delicious shareable dishes from Virgin Hotels San Francisco’s talented Executive Chef Adrian Garcia. True to the roots of Sir Richard Branson’s iconic Virgin brand, Everdene is complete with a well-rounded entertainment program. On the new rooftop, the guest experience is enhanced by an eclectic soundtrack of savvy sets from hand-selected DJs and live performances across multiple genres such as electronic, vintage funk and soul, indie rock, and hip hop. 

The Vibe

As one of the few rooftops in the city, the 4,000 square foot urban oasis offers a modern and lush garden of delights with breathtaking skyline views. Designed in partnership with Gensler San Francisco, the indoor/outdoor rooftop features multiple spaces to take in the views of the city offering a vantage point to Nob Hill, downtown, SOMA, and Twin Peaks. Guests will enter through the grand penthouse foyer with ornate black and white marble floors, lacquered walls and an intricate gold leaf ceiling above. From the foyer, guests enter the The Salon, which houses a 25-foot wraparound bar. Above, wood ceilings are an ode to the redwoods of Northern California. Enclosed by an impressive operable facade, The Salon can instantly become an outdoor experience, effortlessly extending to the lush garden space.  

Everdene also features two intimate lounges, ideal for private parties or exclusive gatherings. The Patio, with a view to Nob Hill and downtown San Francisco, features a large community table. A large porthole window emblazoned with a starburst motif connects the garden back to the salon and acts as the backdrop for lively music. The Secret Garden, which is accessible through a signature Virgin-red garden gate crowned with foliage from the surrounding lattice, is filled with comfortable seating alcoves featuring a worldly mix of colors, patterns and hand-carved details.  

DJs are situated for maximum indoor/outdoor exposure and will drive the tempo throughout the afternoon and into the evening. Music is a fundamental component of the Virgin Hotels DNA, setting the tone for the room and encouraging interaction between guests. The picturesque rooftop experience offers an escape from everyday life, even if only until setting foot back on the ground outside of the hotel. 

The Drinks

The beverage program at Everdene features a selection of well-prepared cocktails with a special attention to sourcing off-the-beaten-path ingredients that focus on natural surroundings, with the name of each drink borrowed from lines of the bar’s namesake novel. Cocktails are made using combinations of unique spirits, house-pressed juices, artisanal bitters, proper ice, and colorful garnishes. Approachable but serious, the cocktails utilize the freshest ingredients available with flora-based recipes featuring herbs and spices, vegetables, fruits, barks, roots, and flowers. Highlights from the cocktail menu include: 

Love, Honor, and Betrayal

Spring 44 Gin, Apricot, Lemon Juice, Lavender, Pommery Sparkling Wine 

Her Majesty’s Pleasure

Tapatio Blanco, Cucumber, Snap Peas, Mint, Lime juice 

Maiden’s Blush

Bacardi 8 Year Rum, Lemon Juice, Ginger, Beet, Pineapple 

Groups of Everdene guests can get the garden party started communally with the bar’s large-format cocktails. Playful concoctions available by the liter serve eight and include: 

Heavenly Golden Moments

Lairds Apple Brandy, Ballard Lane Chardonnay, Chandon Brut Sparkling Wine 

Midsummer Revelry

Macchu Pisco, Tempus Fugit Creme De Noyaux, Ballard Lane Pinot Noir 

Twilight Walk*

Absolut Elyx Vodka, Kiwi, Lime Juice, Lychee, Soda Water 

Revived With The Spring*

Chareau, Mango, Galangal, Lime Juice, Soda Water 

*also available individually 

Because of its proximity to wine country, Everdene also features a playful yet extensive wine by the glass program, highlighting mostly California wines and an elegant champagne and sparkling wine selection. 

The Food

The menu at Everdene offers fresh and approachable creations by Quince and Benu alum, Chef Adrian Garcia. Thoughtfully sourced ingredients are prepared to be enjoyed in the spirit of the space: fun, shareable, and a perfect complement to the cocktail menu and convivial atmosphere. Highlights from the menu include: 

Frito Misto with Chipotle and Meyer Lemon

Tuna Tostada with Crema, Preserved Lemon, and Radish

Market Vegetable Tacos with Salsa Roja, Corn Tortillas, Pepita 

Everdene hopes to become the ideal of what a rooftop bar and lounge in Fog City should be, with entertainment that reflects and satiates the city’s culture-hungry community. Eventually, programming will include: sunrise yoga classes, skyline cinema nights, activated brunches, and more. 

This Spring, Everdene will be open Tuesday through Saturday from 5:00 p.m. to 1:30 a.m. for the first few weeks following opening. Visit everdenerooftop.com and virginhotels.com/san-francisco/ for more.

About Virgin Hotels 

Virgin Hotels is a lifestyle hospitality brand that combines heartfelt service, straightforward value and a seamless, personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson’s global Virgin Group has pioneered for over 40 years. Each property intermixes a passion for food and beverage with music and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. Virgin Hotels Chicago – named the “#1 Hotel in United States” in 2016, and “#1 Hotel in Chicago” in both 2016 and 2017, by the Condé Nast Traveler’s Readers’ Choice Awards. Virgin Hotels San Francisco is now open and accepting reservations at virginhotels.com. Locations in Nashville, Dallas, New York, Washington, D.C., New Orleans, Silicon Valley, Palm Springs, Edinburgh, Las Vegas and others are to follow. Virgin Hotels continues to explore hotel and office conversions as well as ground-up development in cities such as Boston, Los Angeles, Miami, Austin, Seattle, and London.

West Coast Commercial Real Estate News