The Pacific Pioneers Silicon Valley’s Latest Virtual Reality Technology To Sell Over $250MM In Real Estate

Penthouse Collection, Steelblue, Handel Interior Design, Handel Architects, Pacific Heights, Silicon Valley, Trumark Urban, San Francisco, The Pacific

Penthouse Collection, Steelblue, Handel Interior Design, Handel Architects, Pacific Heights, Silicon Valley, Trumark Urban, San Francisco, The Pacific

Trumark Urban Offers Homeowners a “Look into the Future” with the Latest in VR Technology Aiding Sales at San Francisco’s Record-Breaking Luxury Residences

SAN FRANCISCO, March 9, 2017 — Trumark Urban has just announced the rollout of the largest and most advanced application of virtual reality in residential real estate to date at The Pacific, the award-winning luxury residences in San Francisco’s exclusive Pacific Heights neighborhood. Inspired by the stunning architecture of Glenn Rescalvo at Handel Architects and interior design by Handel Interior Design, Trumark Urban has enlisted digital creative firm Steelblue to visually simulate the Penthouse Collection at The Pacific. Via Samsung Gear VR headsets, owners can explore the building’s fully designed penthouses, which are being sold as completely customizable shells at list prices rising above approximately $4,000/square foot and reaching over $18 million for the 3,000 to 4,000 foot homes.

From the sunrise gleaming off the exquisite kitchen surfaces to visualizing the sun set within the elegant west-facing living room, this build out presents “a look to the future” never before seen in residential real estate. Potential buyers can transport through numerous 360 degree panoramic views and touch points of both the grand penthouse collection and the property’s generous amenity spaces.

“The response by our homeowners at The Pacific has been overwhelming – we’re immensely pleased with our record of success to date, and know that helping our community of prospective penthouse residents envision their new home after build out truly elevates the wow factor of the project,” said Arden Hearing, Managing Director for Trumark Urban. “While the residential real estate community has flirted with virtual reality for the last decade, never has the caliber of the technology been up to par, especially at the level that our homeowners expect, until now.”

The Pacific Penthouse Collection is comprised of seven penthouses and four grand penthouses, which are 50% sold. Most penthouses come as custom shells, enabling buyers who want to be involved in every aspect of the design process to fully customize every detail, from the floor plan to the showerheads. With floor plans ranging from approximately 2,100 square feet to 4,000 square feet, or up to 8,000 square feet with the opportunity for expansion by purchasing multiple penthouses, the Penthouse residences allow for an ultimate freedom in home design.

Sales for the building’s 76 residences, led by West Coast sales and marketing firm Polaris Pacific, launched late last summer, and The Pacific has seen 75% of residences swept up since then, across an array of one-, two- and three-bedrooms flats and three-level townhomes. Each residence features distinctive entertaining spaces, chef’s kitchens, up to 11-ft ceiling heights and floor-to-ceiling windows with picturesque views of San Francisco that span from the Bay, the Golden Gate Bridge, the Presidio, the Marin Headlands, Tiburon and Sausalito, to the Island of Belvedere.

The Pacific offers a full range of amenities including private vehicle valet, full service concierge, lobby attendant, a private Observatory Lounge overlooking the Bay and Golden Gate Bridge, a private guest residence called “The Fillmore”, and a world class fitness center. Pricing for the residences starts from under $2 million and ranges up to $18 million.

The Pacific is located at 2121 Webster Street, San Francisco CA 94115. For more information, visit

About The Trumark Group of Companies
Trumark Urban develops high-density condominiums and commercial projects in global gateway markets with a focus on core urban neighborhoods close to jobs, transit and local businesses. With offices in San Francisco and Los Angeles, the firm has a portfolio of more than 1,000 condominiums and over one million square feet representing more than $1 billion of revenue.

The Trumark Group of Companies is a diversified real estate developer and builder with expertise in land acquisition, homebuilding, community design, entitlements and office, R&D and retail development. Trumark has raised more than $460 million of equity and funded 25 projects since the depth of the recession in 2009.

Trumark Homes is a visionary, next generation homebuilder with a robust portfolio of new home neighborhoods spanning the state of California. Emphasizing distinction and innovation in every home, Trumark Homes focuses on core infill developments in locations that exhibit strong job growth and provide access to major job centers., TruBlu Blog, Facebook, Twitter, LinkedIn

Trumark Communities is a residential land development platform focused on acquiring, developing and selling improved lots in master planned communities. Its current pipeline includes 1,500+ lots representing total projected revenue in excess of $300 million. Trumark Communities realized lot sales to builders of over $200 million in 2015.

Trumark Commercial, which builds, leases and sells commercial buildings, has entitled or developed approximately two million square feet of office, R&D, retail and hotel properties in the northern portion of the Golden State.

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