Pedal Beach Rentals Launches Summer Pop-Up Shop at Alameda South Shore Center

Alameda, Calif. (July 16, 2012) – Alameda South Shore Center is pleased to announce that Pedal Beach Rentals, LLC has opened a seasonal bike and beach rental supply shop at the center.

Now, sun, surf and sand lovers can stop by Pedal Beach at South Shore Center and pick up everything needed to celebrate a summer day at one of the Bay Area’s most beautiful beaches. Located onsite at South Shore Center, the new shop is across the street from the beach, and offers bike, chair and umbrella rentals, as well as supplies to enhance the beach-going experience, from sand buckets, kites and beach towels to sunscreen and other necessities for a fun day in the sun.

Bicycles for rent include one-speed cruiser bikes, which are perfect for the flat, paved beach path along Shoreline Drive and Crown Memorial State Beach, as well as tandems and cargo bikes. Bicycles will be offered for rent by the hour, half-day and day.

This pop-up shop, which occupies a re-purposed shipping container, is part of Jamestown’s innovative marketing strategy to create opportunities for tenants with unique or variable requirements.

Julie Taylor, senior vice president at Cornish & Carey Commercial Newmark Knight Frank, the exclusive leasing agent for South Shore Center, noted that this concept provides shoppers with opportune and seasonal retail services, while enhancing all tenants’ marketing efforts.

“It’s so much fun to ride a bike by the beach and look at the amazing views of the Bay. We’re thrilled to offer a fun, healthy option for people seeking to explore our beautiful Island,” said Vanessa Laymon, Pedal Beach Rentals operator. “South Shore Center’s pedestrian-friendly atmosphere, easily accessible storefronts and abundant parking make it the perfect location for the services and merchandise we offer.”

Located between McDonald’s and South Shore Car Wash, Pedal Beach Rentals will be open throughout the summer months, Wednesday through Sunday, from 11am to 7pm.

Founded in 1983 with headquarters in Atlanta, Ga. and Cologne, Germany and offices in New York City, San Francisco, Ca. and Washington, D.C., Jamestown is a leader in acquisitions and value added management. Over 29 years, Jamestown has generated approximately $8 billion in strategic investments. The company is focused across the risk spectrum with core, core-plus and opportunistic funds in two primary markets: 24-hour cities and Sunbelt territories with strong demographic growth. For more information, visit

Alameda South Shore Center
Alameda South Shore Center is an established, 594,000-square-foot open-air shopping center located in the East Bay community of Alameda, Calif. The only major shopping center on the 23-square-mile island, the recently renovated property is home to a variety of national retailers and restaurants, including Kohl’s, Safeway, Trader Joe’s, TJ Maxx, Starbucks, Ross, Old Navy, PetCo, Payless Shoe Source, Bed Bath & Beyond, Sushi House, Applebee’s, Lens Crafters and The Children’s Place. The center has maintained its prominence as a thriving retail destination for more than 50 years. For more information, visit

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