Promotions and Additions at EHDD

Brad Jacobson and Phoebe Schenker, Our Two Newly Appointed Associate Principals, and George Powell Hired as Vice President of Operations

San Francisco—EHDD, the award-winning architecture, interiors, planning and urban design firm, is pleased to announce our two newest Associate Principals, Brad Jacobson and Phoebe Schenker. In addition, EHDD wants to wish a warm welcome to George Powell, the recently hired Vice President of Operations.

EHDD Principal and President Duncan Ballash comments, “We are so thrilled to have Brad and Phoebe elevated to the rank of Associate Principal. These emergent leaders have already contributed tremendously to EHDD through both their project roles and company initiatives. They represent the future of our firm and we will be looking to them to help us transition and grow in the years to come.” Ballash continues, “George has been a trusted advisor to myself and the principals at EHDD for many years and we are excited to have him on board as his insight surrounding practice and talent is unsurpassed.”


Brad Jacobson, Associate Principal, has led a wide range of EHDD’s high performance projects since joining the firm in 2002, including the Net Zero Energy and LEED Platinum certified headquarters for The David and Lucile Packard Foundation. He has demonstrated extensive expertise in the design for science through projects such as the Department of Global Ecology for the Carnegie Institution for Science at Stanford University, which was named a National American Institute of Architects Top Ten Green Building in 2007, and the LEED Gold certified Biomedical Sciences Facility at University of California, Santa Cruz. He is currently Project Director for the University of California, San Francisco’s Parnassus Campus UC Hall and Clinical Sciences Building program and responsible for leading the implementation of lean construction methods for the seismic renovation and repurposing of the two historic buildings totaling 260,000 sq. ft.

Additionally, Brad spearheads EHDD’s Sustainability Strategic Group and the firm’s desire for market transformation towards Net Zero Energy and the AIA 2030 Commitment. He is a co-founder of Bay Area Leadership in Sustainable Architecture (BALSA), which brings together leading architects to accelerate progress towards a sustainable future. He lectures widely on Net Zero Energy design and taught a Green Architecture course as a visiting lecturer at Stanford University from 2003-2008. Brad received his Bachelors of Arts in Urban Studies from Stanford University and a Masters of Architecture from the University of Pennsylvania.

Brad bikes to work every day and shares his thoughts on Twitter @bradismo.


Phoebe Schenker, Associate Principal, strives to create a world where buildings respond and adapt. She believes the built environment should bring people joy, as well as a sense of community, and that everyone should have access to fresh fruit and vegetables. Phoebe fully embraces the iterative process of design, bringing together diverse interests in service of a common goal. She is unafraid to ask the hard questions while listening carefully to the answers in order to help organizations visualize their needs – and when called for – design buildings that gracefully accommodate them.

In almost nine years at EHDD, Phoebe has worked on projects at a variety of scales, which has included overseeing construction on a $100 million expansion to the California Science Center. Phoebe served as the project manager for the award-winning LEED Platinum certified Lands End Lookout and Visitor Center. She is currently the project manager for a 32,000 sq. ft. new facility at the Point Defiance Zoo & Aquarium in Tacoma, WA. She has mentored almost a decade’s worth of interns and junior designers. Phoebe has also engaged in a larger dialogue about the design industry and the architectural profession through her work on the Board of the Center for Architecture and Design for the American Institute of Architects San Francisco Chapter.

While much of her expertise is in the early phases – design strategy, programming and concept design – she is a generalist in every sense of the word. While equally versed in the details and technical complexities that can make or break a project, she is also passionate about sustainability and believes in using the Earth’s resources responsibly and reusing them whenever possible.

Phoebe enjoys hiking, playing soccer and wandering the city. Follow her on Instagram @phoeeby for her weekly #wednesdaywall.


George Powell, Vice President of Operations, is an accomplished management executive in the design profession with a uniquely diverse background in leadership roles. His roles have included Diversity & Inclusion, Human Resources/Talent Management, Operations, Marketing, Finance, Project and Risk Management. He possesses a rare mix of design knowledge and business acumen and is a recognized industry leader in promoting the expansion of design profession to historically underrepresented groups. In doing so, he has developed innovative recruiting and talent development strategies to introduce an expanded awareness of career options in science, design and technology.

George is recognized for developing innovative organizational strategies that are responsible for establishing a sense of ‘community’ within organizations and fostering creativity and innovation. He has introduced management practices and procedures that have resulted in organizations becoming recognized as “Most Desirable Firms to Work For.” He has served on several industry and community boards, including AIA San Francisco and AIA California Council, and he has served on Large Firm Roundtables (CFO/HR) as well as an advisor to firms in Effective Management Practices for more than twenty years.

George is an avid sports enthusiast and is one of the founders of the Designers Bowling League.

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