San Francisco, California, March 29, 2012. In keeping with its tradition of reinvention and innovation, The Factory has turned its artful eye on itself. This unique retail space, with its open, industrial interior, has been transformed into a shopping experience unlike any other.
Owner and creative visionary, Jennifer Evans, has created within the space a series of vignettes. Each vignette focuses on its own specific and eclectic theme, from timeless vintage to artisanal modern. The themes are brought to life through the furnishings, found objects, clothing and accessories; all carefully curated to emphasize the experience.
Mannequins are adorned with finery appropriate to each individual theme. The furnishings, from settees and chairs to object d’art, echo the vision. It is a distinct and cunning combination of The Factory’s own private label, designer collaborations, vintage finds and one-of-a-kind pieces.
Upon entering, it’s impossible not to be mesmerized by the remarkable array of distinctive, one-of-a-kind wares. The unique vignettes practically beg the guest to linger, relax and be inspired. The Factory itself is warm, welcoming, helpful, and above all, collaborative.
In an unusual and revolutionary approach, guests of The Factory are invited to embrace the experience on a personal level and participate by releasing their own “inner designer.” Customizable pieces, based on The Factory’s collaborations with it’s clientele of clothing designers, are available for purchase. “Beautiful and amazing things happen when women come together in a collaboration of creativity,” said Ms. Evans. “The most exciting thing, to me, is to watch someone’s vision come to life. I want to offer women a place where that doesn’t just happen, but is encouraged and nurtured,” she continued.
Made to complement the local production efforts of The Evans Group, The Factory serves as a launching pad for independent designers, and keeps its seamstresses working year-round. What’s more, The Factory and The Evans Group support initiatives to empower education and community by providing specialized job training to ascend their skills and expand their opportunities.
THE REINVENTION OF THE FACTORY.
The Factory opens its doors wide and invites you into their world of creativity, beauty and opportunity. One extraordinary piece at a time, now in extended hours on Tuesday through Saturday of 11:00am to7:00pm.
The Registry www.theregistrysf.com