SERA Architects Promotes Veronica Hinkley Reck to Principal

Oakland, CA (June 23, 2020) – SERA Architects, a multi-disciplinary architecture and design firm committed to sustainable placemaking, today announced that Veronica Hinkley Reck has been promoted to serve as a Principal of the firm and a member of the SERA leadership team in addition to her current role as Director of Housing, California. 

As Principal, Hinkley Reck will serve as a member of SERA’s leadership team, while also playing a larger role in developing strategy and pursuing new opportunities in SERA’s Oakland office. Additionally, she will deepen her involvement in SERA’s Diversity, Equity, and Inclusion (DEI) Committee, which focuses on expanding SERA’s inclusionary culture. As Director of Housing, California, Hinkley Reck will continue to lead the Oakland housing studio’s design and business development work while shaping her growing team. 

“Veronica is a tremendous designer with a remarkable talent for creating beautiful, place-based designs that contribute to their communities and help residents thrive,” said Joe Pinzone, Principal, SERA Architects. “She joined SERA with a clear plan about how to grow the Oakland housing studio, and over the past year, she has met or exceeded our every expectation.”

“Being a Principal is a natural carryover from what Veronica had been doing for 15 years prior joining SERA, and we have utmost confidence in her ability to contribute to SERA’s continued growth and success,” said Pinzone. 

“I am honored to receive this promotion and deeply grateful for the recognition of my work,” said Veronica Hinkley Reck, Principal and Director of Housing, California, SERA Architects. “When I accepted the position at SERA last year, I anticipated joining a design-focused firm with strong values where the leadership is thoughtful about treating people well while advancing sustainability throughout the industry. I’ve found all of this and more at SERA. People at all levels invest themselves in the company, and in the work, in a way I haven’t seen in other organizations.”   

Hinkley Reck is an award-winning architect with more than 20 years of experience designing bold, imaginative housing solutions in the Bay Area and throughout California. Prior to joining SERA, she was the founder of and Design Director for Ignition Architecture, a San Francisco-based architecture firm with expertise in affordable and market-rate, multi-unit, urban infill housing projects. Some of her design projects include Octavia Court, an affordable housing project with art studios and a gallery in Hayes Valley that serves the San Francisco developmentally disabled population, and The Geode a community-driven, 5-building, mixed-use project in the San Francisco Shipyard. She also led design work at the “Channel” and “MB 360O” mixed-use housing projects in San Francisco’s Mission Bay, as well as high-rise market-rate housing and hospitality work in San Diego.  

ABOUT SERA: SERA Architects is a 100% employee-owned architecture, interior, and urban design firm specializing in sustainable placemaking at all scales. Founded in Portland, Oregon, in 1968, SERA has held a key role in the development of the city, now recognized nationally for its livability. Today, the firm builds on its early experience of adaptive re-use and historic renovations with design and planning for hospitality, workplace, mixed-use housing, and public sector projects. The firm’s second office is in Oakland, CA, where clients welcome SERA’s expertise in designing supportive, resilient built environments and sustainable communities. 

Working with visionary clients throughout the West Coast and beyond, SERA has created projects that are often recognized for excellence in sustainable design and placemaking. Transformative projects include the LinkedIn Middlefield Campus, the Edith Green–Wendell Wyatt Federal Building modernization, The Collaborative Life Sciences Building & Skourtes Tower, the Pearl District Residence Inn, and Modera Pearl apartments. 

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