San Francisco, CA (March 26, 2018) – Last week, Randall Kostick, President and Chief Executive Officer, and Matthew Borland, Chief Operating Officer, presented the annual State of the Company address for Zephyr Real Estate. Together, they recapped a very successful 2017 with high expectations for an even greater 2018.
Highlights from the presentation included Zephyr’s position in the marketplace, maintaining its number one spot as the most successful real estate firm in San Francisco. Zephyr exceeded its nearest competitors, such as Coldwell Banker, Paragon and Pacific Union, in several categories including residential dollar volume, number of units sold and closed buy sides.
Gross sales volume over the past five years has increased nearly 30 percent, while transactions remain fairly constant over that time period. While the lion’s share of business is in San Francisco, Zephyr’s market share in Marin has grown by leaps and bounds since opening their Greenbrae office in 2015. Additionally, business centers were opened in Burlingame and Berkeley in 2017, two locations where Zephyr is advancing.
Being named Brokerage of the Year by the Luxury Marketing Council was one of the major achievements of 2017. “We considered a number of factors including industry reputation, market performance and growth, management style, business strategy, internal operations, agent hiring, onboarding, training and satisfaction, as well as innovative practices and community outreach,” commented Alf Nucifora, Chairman and founder of The Luxury Marketing Council of San Francisco. “On every criteria, Zephyr Real Estate excelled.”
Zephyr was also invited to join the prestigious Artisan Group, an affiliation of independent luxury brokerages in the Bay Area, Lake Tahoe and the California Coast. This prestigious, by invitation-only, membership grants access to impressive networking and referral opportunities.
Zephyr launched several innovative programs to support the growing number of top producing agents, such as Listing Service Suite, RealSatisfied, Buyside Property Valuation Tool, Boost Facebook Advertising Platform, Jauntful Neighborhood Amenity Maps, Market Charts, plus partnering with several other top-flight software service providers.
These processes augment an already impressive host of tools in the Zephyr arsenal. The focus in 2018 will be on enhancing and expanding these powerful assets while simplifying, unifying and connecting technologies.
“We are in the most competitive brokerage environment in history,” commented Randall Kostick, President and CEO. “What provides Zephyr with the edge among the fierce competition is a team of agents and staff who believe that success is more than an individual achievement but an intense group effort as well.”
Zephyr also supported a huge list of important causes in 2017 including Art Span, Habitat for Humanity, AIDS/LifeCycle, San Francisco Symphony, Project OpenHand and many, many more…148 organizations in all.
“2017 was another great chapter for Zephyr,” according to Matthew Borland, Chief Operating Officer. “This year will be even better because this amazing group of people can accomplish just about anything together!”
About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco’s No. 1 real estate firm with nearly $2.3 billion in gross sales and a current roster of more than 300 full-time agents. Zephyr’s highly-visited website has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who’s Who in Luxury Real Estate; global luxury affiliate, Mayfair International; the local luxury marketing association, the Luxury Marketing Council of San Francisco; and the regional luxury real estate affiliation, the Artisan Group. Zephyr has eight locations across San Francisco, Marin, Alameda and San Mateo Counties and two brokerage affiliates in Sonoma County, all strategically positioned to serve a large customer base throughout the San Francisco Bay Area. For more information, visit www.ZephyrRE.com.