AT&T Debuts New Retail Store Design in San Mateo

AT&T, San Mateo, Hillsdale Shopping Center, DIRECTV, DIRECTV NO, AR glasses, personal connection, pay TV, speed internet services

One of the first entertainment stores in California opens with a focus on converging entertainment and wireless for customers in the Peninsula

SAN MATEO, CA. January 12, 2018 — AT&T* debuted a new 2,300 square foot entertainment-focused retail store in San Mateo, the first of its kind in the Peninsula. The store, located in the Hillsdale Shopping Center, is designed to offer customers the content and entertainment they want virtually whenever and wherever.

The new store reflects the changing ways our customers use their mobile devices for entertainment. In our new store, you can interact with content across many different screens and find the best video, internet and wireless options available from AT&T. We expect this design concept to reach approximately 45 stores this year.

Some key features of the new store format include:

  • Entertainment, everywhere. Our new stores illustrate the intersection of content and connection. We train our reps to show how services, like DIRECTV and DIRECTV NOW and products can add value to your connected life. And now that story is all about entertainment.
  • Smartphones and more. We’ve moved the phones off the walls to the center of the store to make it easier to compare and choose what’s best for you. We also have two focus areas to show the most popular brands that have products like AR glasses, tablets or smartwatches that work with your smartphone. We expanded our lineup of accessories, and we’ve made them easier to find.
  • A comfortable experience. We’ve designed these stores for you to have a personal connection with our reps and services. And we know selecting a phone, plan and sometimes adding TV and home broadband to your list takes longer than grabbing a shirt off the rack. So we added comfortable areas where you and our reps can work together.

The new store in San Mateo is located at 31 W Hillsdale Blvd. The hours of operation are:
MON-FRI – 10:00 AM -9:00 PM
SAT – 10:00 AM -8:00 PM
SUN – 11:00 AM -6:00 PM

About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. We have the nation’s largest and most reliable network** and the best global coverage of any U.S. wireless provider. We’re one of the world’s largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large businesses around the globe, turn to AT&T for our highly secure smart solutions.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at Follow our news on Twitter at @ATT, on Facebook at and on YouTube at

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