College Square and University Village to Benefit From First-Class Programming, Professional CapEx Management, Operations Excellence, and Integrated Marketing Capabilities
Austin, Texas, March 06, 2018 – Campus Advantage®, a leader in student housing, providing property management, consulting, acquisitions, and development services, today announced the addition of two California properties to its growing portfolio of managed student housing properties. College Square and University Village bring 753 beds to Campus Advantage’s property management portfolio and tap into the company’s successful management capabilities and services, which result in a nearly 97% occupancy rate.
Campus Advantage was sought after to manage College Square and University Village after consulting on both communities during the acquisition process. Campus Advantage presented new business plans for both communities that would reposition them within their respective markets. Executing the business plans will involve collaboration between ownership and Campus Advantage’s capital improvement project management team, operations team, and Catalyst, an Austin-based agency specializing in marketing for student and multifamily housing. Extensive capital improvements are planned for both communities and the properties will benefit from new brands and digital marketing strategies.
“We are very excited about the future of College Square and University Village,” said David Timmerman, Vice President of Operations at Campus Advantage. “A key priority is to enhance the residence life experience at these two properties, and our team is really looking forward to creating a dynamic environment for the current and future residents. Through strategic renovations and new brands, we are anxious to see these properties repositioned within their markets.”
Located within walking distance to University of California, Davis, College Square was built in 1968 and is a garden-style community comprised of 240 units offering double occupancy accommodations for 448 students. Property amenities include three swimming pools, a fitness facility, grilling and picnic area, two 24-hour laundry facilities, study lounge with free wireless internet and a business center with free printing services. In partnership with the owners, improvements are currently planned for the property including individual leasing options, fully-furnished and renovated units, utility inclusions, expanded fitness center, new study lounge, fire pits, new pool amenities, and landscaping improvements. Catalyst will also perform a full rebrand of the community.
Located within walking distance to California State University, Fullerton, University Village was built in 1975 and is a 100 unit, 305-bed property. All units of the garden-style community are comprised of studio, two- and three-bedroom units. The community also features onsite food service, swimming pool, fitness center, onsite laundry facilities, bicycle storage, package lockers, WiFi hotspots throughout common areas, and a recreational room with billiards, foosball, a big screen TV and lounge areas for entertaining. Updates are currently planned for the property including complete unit renovations, lighting upgrades, new unit flooring and furniture, exterior paint, and pool, laundry room, cafeteria, game room and fitness center remodeling. Campus Advantage’s capital improvement project management team will oversee the renovations in collaboration with ownership. Catalyst will also perform a full rebrand of the community, including a new name, logo, brand guide, website and marketing materials.
Under Campus Advantage management, these properties will benefit from programs that deliver a resident-focused experience that inspires and equips residents to thrive in all areas of life. This includes Campus Advantage’s highly regarded Students First Experience® program, which is designed to ensure that students who choose to live at Campus Advantage communities have more opportunities to achieve success both now and in the future.
About Campus Advantage
Campus Advantage is an Austin-based real estate firm fostering financially prosperous higher education student housing communities through its management, development, acquisition, and consulting services. Since its founding in 2003, Campus Advantage has been creating successful communities that provide rewarding living, learning, and career experiences, and as a result has become one of the fastest growing private student housing companies in the nation. The company’s asset acquisition and management strategies combined with its dedication to residence life and student development has made Campus Advantage the 6th largest student housing owner and the 7th largest manager in the United States. Learn more at www.campusadv.com.
Catalyst is an award winning, full-service digital marketing and communications agency specializing in student and multifamily housing, commercial real estate, residential real estate developments, and retirement communities. The Austin-based agency’s data-driven approach generates measurable results, and its clients therefore benefit from the highest returning resident ratio in their respective industries. Catalyst’s in-house team provides its clients with integrated brand, marketing, design, and public relations services, leveraging the latest technology advances and Millennial communications strategies. Visit https://thelyst.com to learn more.